Wednesday, March 30, 2011

Google Docs Intro by Barry Welford

What Google Docs provides

Basically Google Docs provides a cloud-computing version of almost all the software programs that are available in the Microsoft Office suite of programs. For example, the following are the main files that can be created:

  • Document = Word
  • Spreadsheet = Excel
  • Presentation = PowerPoint

You can also make drawings and can store most files including images and PDF files.

All these files are stored in what are called collections, which is really a tagging system. That means that a given file can be found in a number of different collections if that is helpful. What can be done in Google Docs is expanding all the time. All files are searchable using the power and rapidity of Google Search, which is an additional advantage of working within Google Docs.

It should be noted that because this software is operating via cloud-computing, the functionality may be slightly reduced versus software, which is operating on a desktop PC. However for the vast majority of applications this is not a limitation.

If you wish to check through the official Google Tour for Google Docs, then you can start here.

You can use Google Docs in a variety of ways and these will be explored in the next three sections.

Google Docs just for you

Even if you alone will be working with the files you create in Google Docs, you will find this can increase your productivity and ease of working. Here are just some of the benefits

  • Your files are held on the Google servers thus limiting the storage requirements on your own computer.
  • You can access the files from anywhere using any computer that has a browser and an Internet connection.
  • Files are automatically stored from time to time and there is no risk of losing unstored work you have done. If you need to access this, there is a full revision history and you can always return to a prior revision if you wish.

Sharing Google Docs output with non-Docs users

With the spam-filtering software now used by many Internet Service Providers (ISPs), sending files as e-mail attachments can be hazardous. If you have very large files to send, these may be blocked or alternatively may take a long time to download.

An alternative way is to send a link to the Google Doc you have created. The recipient, even if they do not have a Google account, can use the link to view the Google Doc. They can then download the Google Doc if they wish and usually have a choice of the type of file which is useful to them.

For some types of document, you can even convert the Google Doc to a web page, which the viewer can then see in their browser.

Collaborating with other Docs users

The advantages of Google Docs to an individual worker, who may share files with others, are such that many will already be convinced this cloud computing is their preferred way of working.

If you are collaborating with other people who have Google accounts (in other words a Gmail address), then Google Docs improves the effectiveness of online collaboration by an order of magnitude.

As opposed to sending out files as attachments to e-mails, all can be viewing exactly the same file, which may be continually upgraded as viewers suggest improvements. Collaborators can also highlight certain passages where they may have concerns or can add comments to the document. These can even develop into online discussions as those involved exchange views on points that may need amendments.

The following video on Google Docs in Plain English is a good introduction to these features.


Thursday, March 24, 2011

Deals on Facebook – A Competitor to GroupOn
Lisa BrazielPosted by Lisa Braziel

A few months ago, Facebook launched its first iteration of dealsthat could be unlocked by a user checking in to Facebook Places. On Tuesday, they began expanded their deals offering to provide Facebook fans with location-based deals, very similar to GroupOn or Living Social.

If you are like me, you are rushing to figure out how you and your brand can get involved with these new Facebook Deals. The following are my 3 main questions and answers to this new service offering.

Is it Open to Everyone?

Currently there is no self-serve method of creating Deals. Similar to how GroupOnand LivingSocial got started, Facebook is launching in the following test cities first: Atlanta, Austin, Dallas, San Diego and San Francisco.

This being said, businesses can still submit a form if they are interested. By asking businesses to enter their Facebook page URL, this will also allow Facebook to screen which businesses get contacted first.

What does it cost?

According to InsideFacebook.com, “Facebook says its initial tests of Deals will be free for businesses to offer, but we expect it to begin charging businesses a percentage of user spend in exchange for the distribution.”

One option is for Facebook to charge the same 30% it is charging developers for Facebook Credits, or could follow the 50% model of GroupOn. We’ll have to wait and see.

Why is it a big “Deal”?

The biggest reason why this is a such a big deal is quite simply the news feed inclusions. By simply subscribing to deals (even though they aren’t in my area yet), a news feed inclusion like the one below is generated.

Although I’ve yet to see a newsfeed inclusion for specific deals, if Facebook gives preference to deal updates – this could mean greatly increasing the potential for brands to be discovered and for the deals to be redeemed. It also gives Facebook an immediate advantage over its competitors.

What are your first impressions of these new deals? Please share in the comments below.

About the Author: As a Social Media Strategist for Ignite Social Media, Lisa Braziel outlines social media tactics and develops social media campaigns to help companies reach customers and build brand advocates. Her expertise in project management and marketing additionally guides the execution of these campaigns.